First Details On Facebook?s ?View Tags? Cookie Ad Tracking That Shows Sales From Impressions Not Just Clicks

Facebook is on a quest to quantify the value of its ads, and TechCrunch has attained the first public details on its recently expanded ad tracking program called "View Tags". It lets advertisers drop cookies on people who see their Facebook ads and track if they buy something later. I've also got the first View Tags results showing up to 87% of conversions can come from views, rather than clicks.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/0cWprtfW-ZM/

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